ELuxury.com, the designer e-commerce site launched in June 2000 by LVMH Moët Hennessy Louis Vuitton, will close the retail portion of the site over the next six months.
A spokeswoman at LVMH confirmed the San Francisco-based e-tailer is in the early stages of transitioning the site into an online magazine focusing on luxury markets. She said the reason for the closure of the retail operation was not based on the site’s financial performance, but rather because many of the brands it sells have developed their own online presences. ELuxury.com was a pioneer in online luxury retailing, offering designer apparel and accessories, beauty and children’s collections from such brands as Christian Dior, Pucci, Celine, Marc Jacobs, Versace, Dolce & Gabbana, Fendi, Tod’s and an exclusive Louis Vuitton boutique. Sources said eLuxury has shown consistent sales growth overall — experiencing double-digit increases from 2007 to 2008.
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