MILAN — Ermanno Scervino has signed a renewable three-year license with Italian manufacturer Viamazzini, which will produce and distribute the brand's innerwear and beachwear collections for women and men.
This is the first such license for Scervino. For men, the first underwear collection will bow for fall, while the women's line will launch with the designer's pre-collection and will comprise 90 pieces, ranging from slips to bustiers and tops. The collection will also include at-homewear items, described by Toni Scervino, chief executive officer of the Florence-based company, as "comfortable clothing pieces with a design content."
Scervino said the agreement will help expand production and distribution of items that "were always associated with our ready-to-wear, such as slips for daily use, also shown on the runway." Scervino said hand-embroidered slips in silk or pashmina that were already successful items for the brand will be further developed in different variations and produced in larger quantities.
"This can also be said of the beachwear line, with the use of the same materials and colors as those of some of our clothing pieces," said Scervino.
At the same time, he added, the license will allow Scervino to be more competitive. The ceo downplayed the effects caused by mass market and fast-fashion innerwear collections that have quickly saturated the industry. "If you propose special products, there is still room to grow," said Scervino. "In this sector, it's all either logoed-out or flat, there is not enough research, experimentation or innovation, but we must try and convey something different."
Scervino said pricing and distribution are still being finalized, but the collections will be available at the brand's boutiques and specialty stores around the world. The brand is currently carried in 500 points of sale and there are 14 namesake boutiques and 10 shop-in-shops in Europe; Russia, which is the brand's second market; Ukraine; Japan, and South Korea. The company will open a 6,480-square-foot store on London's Sloane Street early next year, followed by three boutiques in Russia, in Moscow, St. Petersburg and Samara. Also in the works is a boutique in Sochi, Russia, on the Black Sea, where the Winter Olympics will be held in 2014. Scervino said he is also planning a more focused approach to the American market, and is looking at opportunities to open a boutique in the U.S.The company, which was founded in 1999 by designer Ermanno Daelli and Scervino, registered wholesale revenues of 71 million euros, or $104.2 million, in 2006, up 40 percent compared with the previous year. Sales are expected to reach 85 million euros, or $124.7 million, in 2007. Dollar figures were converted from the euro at current exchange.
Aside from Ermanno Scervino for men, women and children, produced in-house, the company has the younger collection Scervino Street, licensed to the Treviso, Italy-based Dressing SpA.
“These collections continue to build on that vision, empowering differently abled adults to express themselves through fashion,” said @tommyhilfiger of his line of adaptive apparel, which launches today. The line consists of 37 men’s and 34 women’s styles based upon the pieces from the spring Tommy Hilfiger sportswear collection. #wwdnews
“Stranger Things” is getting a new cast member for season 2. Meet @sadiesink_, the 15-year-old who will be joining the Netflix series for its new season. You may recognize her from “The Glass Castle” with Brie Larson and Woody Harrelson, but the Texas native’s next role goes in an entirely different direction. She describes her character, Max, as “a rough and tumble skater girl [who] becomes friends with the boys at school.” The second season debuts on October 27. (📷: @jgreenery) #wwdeye
Amid the Harvey Weinstein controversy, there’s another sector that’s being put under the spotlight for sexual abuse: the modeling industry. While rumors about abuse and sexual harassment of female and male models — and the photographers, agents and others who perpetrated it — have circulated within the fashion world for years, model @cameronrussell started posting stories from models on Instagram last week about abusive situations they’ve encountered — from sexual harassment and molestation to attempted rape. Over 75 have weighed in so far. Read more on WWD.com. Link in bio. #wwdnews
To celebrate its 16th anniversary, @dylanscandybar tapped designers and celebrities to create mosaics out of candy. The mosaics will be auctioned off to support the philanthropic cause of each participant’s choice. Pictured here is the mural created by @aliceandolivia's Stacey Bendet. For a first look at some of the other artwork being unveiled tonight, go to WWD.com. #wwdeye
The annual Veuve Clicquot Polo Classic in Pacific Palisades this weekend drew Kate Hudson, Tracee Ellis Ross, Laura Dern and more. See pictures of the star-studded event on WWD.com. (📷: @chelsealaurenla) #wwdeye
In his new book “Hollywood Royale,” Andy Warhol’s Protégé Matthew Rolston celebrates the Eighties revival of Hollywood glamour. Featuring more than 100 portraits taken by Rolston from 1977 to 1993, the book contains photos of icons like Michael Jackson, Cyndi Lauper, and @drewbarrymore, pictured here in 1991. “Hollywood Royale,” out today, will be accompanied by an exhibition opening at Los Angeles’ Fahey/Klein Gallery on March 1. #wwdeye
"Nowadays when life is not so happy with everything going on in the world, I think people come to me for a little bit of whimsy and color and fun." - Designer Rebecca De Ravenel on her cult-favorite jewelry line. (📸 : @vsteves) #wwd40
“Everyone is talking about how the retail industry is struggling, but I think it’s an incredible time because brands who are doing something different and innovative are setting themselves up for the future,” said @adamgoldston, who founded the luxury athletic brand @apl with his brother @ryangoldsten. The Goldston’s are part of WWD’s 40 under 40: a group of industry notables. See the rest of the list on WWD.com. (📷: @vsteves) #wwd40
@eyeswoon blogger Athena Calderone debuted her first-ever cookbook, “Cook Beautiful,” which is heavily centered on the presentation and visual expression of food. Pictured here are her miso glazed carrots from the book. Get the recipe on WWD.com. (📷: @johnny_miller_) #wwdeye