By and and  on September 17, 2009

In a long-speculated move, the Estée Lauder Cos. said Thursday that it will shutter the retail distribution of its 30-year-old Prescriptives brand by Jan. 31.

Prescriptives, introduced in 1979 and sold in five countries, is the first major Lauder-conceived and -built brand ever to be closed. It also is the first decisive move in managing the beauty company’s sprawling portfolio of 29 brands. “This is the most tangible evidence that the company is taking much more seriously its approach to managing the portfolio,” said an observer, who asked not to be identified. “It’s a very emotional, complicated decision with a huge impact.”

To Read the Full Article
SUBSCRIBE NOW

Tap into our Global Network

Of Industry Leaders and Designers

load comments
blog comments powered by Disqus