By  on February 3, 2011

Strong holiday sales and a weak dollar boosted the Estée Lauder Cos. Inc.’s profits by 34 percent in the second quarter. Now Estée Lauder is on a mission to encourage luxury consumers to keep on shopping with an increased advertising effort.

“The luxury consumer is again eager to shop, but is choosy about what she buys,” president and chief executive officer Fabrizio Freda told Wall Street analysts during an earnings call Thursday.

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