By  on September 17, 2008

Online retail continues to be a bright spot in the overall retail landscape thanks not to rising gas prices or bargain hunting, but because consumers are increasingly comfortable shopping online.

A report released today by the National Retail Federation’s shop.org and conducted by Forrester Research Inc. paints a rosy picture of online commerce, pointing out that retailers expect to see an average annual growth rate of 25 percent and that conversion rates increased in 2007 versus 2006, the most recent period for which figures are available. About two-thirds of the retail executives surveyed said they expect their online businesses to perform the same or better than expected in the next 12 months. The report cautioned that slightly more than a third surveyed said they had lowered expectations in the next 12 months due to the poor U.S. economy.

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