By  on November 13, 2013

LONDON — Europe’s economy may be set to pick up next year — Spain, one of the region’s most troubled countries, has just crawled out of recession — and consumer sentiment across the continent appears to be improving. But if retail and economic experts had one piece of advice for executives doing business in Europe in the first half of 2014, it would be: “Curb your enthusiasm.”

Mario Draghi, president of the European Central Bank, said as much in September: “I am very, very cautious about the recovery. I can’t share enthusiasm. It is just the beginning. Let’s see. These shoots are still very, very green.”

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