HOFFMAN ESTATES, Ill. — Sears, Roebuck & Co. plans to widen its offerings through its credit card to include deals on travel, dining and entertainment, among other services, by the first half of 2003. The expanded package provided by the card is geared to increase its usage and create cross-promotional opportunities and strategic partnerships with companies that don’t compete with Sears.

Sears profits are heavily derived through its credit operation. Customers use their cards for purchases in Sears stores and authorized or licensed Sears retail outlets. With approximately 40 million Sears cardholders, Sears has the largest retail credit card customer base in the world.

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