Creating an "aura of wonder" or a "transporting" experience will enable fashion brands to connect with 21st-century shoppers swimming in more information than they can negotiate — in many cases information they themselves are constantly scoping out on cell phones, personal digital assistants and other portable technologies, forecast brand image developer Cheryl Swanson.
"Daydreaming, fantasy and sleeping are things we need more of," as we move from an information age into an age of imagination, advised Swanson, principal partner in Toniq. Fashions most likely to succeed in this environment, she projected, are those that "transcend function and looking cool, and take you to a new place, almost like costuming. Not a uniform. And not all black."
"You start one way as a baby, but why shouldn't you be able to choose your own path as opposed to culturally people telling you which way to go?" - Thom Browne at his men's spring 2018 show, where he celebrated gender fluidity. #pfw #wwdmens (📷: @delphineachard)
"I think that all anyone really wants in life is to have people understand us for who we actually are, despite everything," says Ruth Negga. The actress talks "Preachers" season 2 and more on WWD.com. #wwdeye (📷: Dan Doperalski)