Creating an "aura of wonder" or a "transporting" experience will enable fashion brands to connect with 21st-century shoppers swimming in more information than they can negotiate — in many cases information they themselves are constantly scoping out on cell phones, personal digital assistants and other portable technologies, forecast brand image developer Cheryl Swanson.
"Daydreaming, fantasy and sleeping are things we need more of," as we move from an information age into an age of imagination, advised Swanson, principal partner in Toniq. Fashions most likely to succeed in this environment, she projected, are those that "transcend function and looking cool, and take you to a new place, almost like costuming. Not a uniform. And not all black."
Steve Aoki held a presentation, a runway show and outdoor concert for his men's line Dim Mak. Here's a look from his spring 2018 collection, which was titled "Paradise Found." #wwdfashion #wwdmens (📷: George Chinsee)
"It's really hard sometimes. I think I have a reputation for being really tough and aggressive and pushy but I really am a very shy person who wants to be liked, and that's the conflict constantly. There's something that takes hold - I want people to like me, I don't want to be mean - but if I see something that just cries out to be answered, I go for it," says renowned NBC News correspondent Andrea Mitchell. (📷: @axeldupeux)