By  on March 7, 2007

MILAN — Not only does the latest Maserati GranTurismo Coupé offer more than 400 horsepower, innovative Pininfarina design and four-seat comfort — it comes accessorized with a set of suitcases and bags made exclusively by Salvatore Ferragamo.

The Florentine luxury goods house has signed a two-year comarketing agreement with the famed automaker and will produce five unisex made-to-order leather pieces to perfectly fit the trunk of the new Maserati, which was unveiled at Geneva's international car salon on Monday night.

The exclusive travel set is made up of a suitcase, a weekend bag, a beauty case, a garment bag and a shoe case that doubles as a duffel bag. The set, inspired by the car's front radiator cowling and designed by Ferragamo's men's wear designer, Massimiliano Giornetti, will be available in two materials and four colors.

One set, named Firenze (or Florence), will be made of a special hand-treated calf in blackamoor or Maserati's iconic blue, and will retail at 7,350 euros, or $9,621 at current exchange rates.

The other, named Modena (the city where Maserati is based) will be made with a sportier, more natural-looking, scratch-resistant calf hide. It will be available in black or eggplant, with contrasting stitches, and will retail for 6,850 euros, or $8,966.

A Ferragamo spokesman said customers would not be obliged to order the whole set and might choose any number of pieces, which would be crafted in 90 days. The project will kick off in June/July, once the car, which retails for $150,000, is available at the 200 Maserati dealers around the world. Come September, the sets also will be carried by a select number of Ferragamo flagships, such as the one on Fifth Avenue in New York or Rodeo Drive in Beverly Hills.

"Ferragamo and Maserati share a common background, strong made-in-Italy craftsmanship, great heritage and customized, luxurious products," said Ferragamo's product general manager, Hervé Martin, who took part in the unveiling with Luca di Montezemolo, president of Fiat, which controls the Ferrari Maserati group; Sergio Pininfarina, honorary president of Pininfarina SpA, and Roberto Ronchi, chief executive officer of Maserati.

"For these reasons, we thought the two brands perfectly fit together, reflecting two complementary aspects of luxury lifestyle and targeting the same customer," he said.Maserati was founded in Bologna in 1914 and launched its first GranTurismo streetcar in 1947. The companies will unveil a new project together next year, according to the Ferragamo spokesman, who said this was the first comarketing experience for Ferragamo.

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