By  on October 10, 2011

Retailers might be getting a bit less bang for their Black Friday buck this year and find themselves more dependent than ever on the spending of the affluent for their holiday season increases.

These were among the findings of the annual holiday shopping survey of global consulting firm Accenture, which conducted an online poll of 500 U.S. consumers last month. The study found a steep increase in the percentage of shoppers planning to stay out of stores on Black Friday, the traditional start of the holiday selling season.

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