MILAN — Fila, lacking prospects for short-term profitability or even assurances of funding from its principal owner, Holding Partecipazioni Industriali SpA, is turning to the equity markets to generate sorely needed funds.

The company, warning that it doesn’t expect a profit until 2005, is offering up to 25.7 million new shares priced at $1.73 each, for a potential capital increase of $44.6 million. Dollar figures are converted from the euro at current exchange rates.

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