By  on March 15, 2011

Frederick’s of Hollywood Group Inc. is taking its provocativeinnerwear message to the Middle East as it seeks to make up revenueslost from the sale of its wholesale division.

The New York-basedlingerie chain said Tuesday that it inked a multiyear deal with the AbuDhabi-based Emirates Associated Business Group to open at least 10retail stores in six Middle Eastern countries. Frederick’s of Hollywood,which currently operates 126 retail stores exclusively in NorthAmerica, expects to open an Abu Dhabi flagship next month.

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