By  on December 15, 2010

Frederick’s of Hollywood Group Inc. said Tuesday that its “improving” retail business helped it narrow its first-quarter net loss.

For the three months ended Oct. 30, the New York-based company recorded a net loss of $1.2 million, or 3 cents a diluted share, compared with a loss of $4.3 million, or 17 cents, in the year-ago period. Net sales fell 8 percent to $28.6 million from $31.1 million in 2009. Same-store sales for the period dipped 7 percent, and fewer promotions and reduced buying costs helped improve gross margin to 40.1 percent of sales versus the year-ago margin of 35.2 percent.

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