PARIS — Leading French lingerie trade fairs Lyon Mode City and Interfilière are moving to the City of Light.
Eurovet, the shows’ organizer, said Thursday that the salons, which have been held in Lyon, France, for 24 years, will decamp to Paris in the fall.
The lingerie, beachwear and textile fairs will be staged at the Porte de Versailles exhibition space from Sept. 6 through 8. The shows will coincide with the Paris fashion and accessories fairs, Prêt à Porter, Who’s Next and Premiere Classe, which run Sept. 4 to 7.
“The show had been losing momentum since 2004,” said Florence Mompo, the fair’s visitors’ marketing director, who cited a tough economic climate as being among reasons for the decline. The fair recorded 1,600 fewer visitors at its September show compared with the previous year’s session.
Significantly, for its September 2006 edition, a number of French brands such as Aubade, Princesse Tam Tam and Huit pulled out of the fair.
“The show had lost its appeal, but both buyers and exhibitors continue to express strong demand for the category,” Mompo said, adding that she hopes a remodeled fair in a more central location will entice the major players back into the fold.
Savvy marketing and communications, plus an emphasis on traditional French and luxury brands, will be among the key elements of the revamped shows, along with a new sports-oriented segment that will cater to yoga and Pilates brands, Mompo said.
“It’s sad to see it leave Lyon, but something needed to be changed,” said Daniel Perret, chief executive officer of Millesia, which owns the Nina Ricci lingerie license. Perret noted a drop in visitor attendance in the last two years.
“The timing is still late in the season, but overall, it will be much more practical for visitors and exhibitors,” agreed designer Chantal Thomass. “It will draw more international buyers to the show.”
"'Dynasty' is all about gowns, the diamonds and the scandal, so it's a bit like the fashion industry. When we come to Cannes it's all about the red carpet dresses too, so it all fit really well," said designer @philippplein78 on the theme of his high-glamour resort 2019 show at his mansion in Cannes. #wwdfashion #cannes (📷: @zefashioninsider)
"I think Spike is such a brilliant director because he holds up a mirror to society and reflects these issues, yet he doesn't shove it down your throat, he doesn't tell you what to think," says @lauraharrier on her latest film @Blackkklansman. Harrier was at the Cannes Film Festival – for the very first time – with @officialspikelee. #wwdeye #cannes (📷: @zefashioninsider)
“I would think to myself, Are you happy? Yes, I’m wildly happy. I go to this studio every day and, in my inside voices, I’m giggling; I’m singing. Yes, it’s a lot of work, it’s a [huge] volume of material. It wouldn’t be for everybody. But I was very happy,” said soap opera star @therealsusanlucci of checking in throughout the years with her career trajectory. Lucci spoke to WWD about her decades-long career, love for pilates, motherhood and her QVC activewear line. Read Bridget Foley’s full piece on Lucci on WWD.com #wwdfashion (📷: @celestesloman)
@balmain has taken a stand at the #cannes Film Festival, dressing 16 actresses at a press call for the project “Noire N’est Pas Mon Metier,” or “Black Is Not My Profession.” The multimedia project includes a book, photo exhibit and documentary, which aims to expose discrimination in the French and American entertainment industries. “The moment I was asked to participate, I knew it was right for me, and for this brand, to form a part of this moment,” Balmain creative director @olivier_rousteing told WWD. #wwdnews #wwdfashion
"I always feel curious and I feel like there's more to learn. But I think being relevant, feeling relevant, I personally always feel that there's just so much more to know. And maybe that's the key.” — @themarcjacobs #wwdsummits #wwdbeauty (📷: @patrickmacleodphoto )
“The most amazing thing about her is that, regardless of all the things that have happened to her, her spirit is so undaunted by all of it. She is the most cheerful person you will ever meet. She doesn’t see problems, she only sees solutions,” said @ajanaomi_king of activist Ifrah Ahmed, who she plays in a new film “A Girl from Mogadishu.” WWD caught up with King at Cannes — Head to WWD.com to read more about her new role, personal style and how she uses social media for causes like Time’s Up and Black Lives Matter #wwdeye
WWD asked a number designers to share their thoughts on what Meghan Markle’s wedding gown will look like this Saturday. Here, Valentino’s Pierpaolo Piccioli sketches his look. #wwdfashion #royalwedding #meghanmarkle