NEW YORK — Rather than focus on ideologies, Friday’s “Future of Retail” seminar at the technologically friendly boutique Story pinpointed changes underfoot.
Paying shoppers commissions for peer-to-peer recommendations, inviting customers to get involved with a company’s decision-making process and encouraging real-time product consultations were among the topics covered. Visitors to Mulu.me, for example, can recommend products they like and will in turn get a commission on sales triggered by their endorsement. Barclaycard Ring, a crowdsourced credit card, has card holders weigh in about how the card is managed and developed. The live-chat sales platform Needle.com connects online shoppers with knowledgeable product users who offer firsthand advice.
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)