By  on July 27, 2012

NEW YORK — Rather than focus on ideologies, Friday’s “Future of Retail” seminar at the technologically friendly boutique Story pinpointed changes underfoot.

Paying shoppers commissions for peer-to-peer recommendations, inviting customers to get involved with a company’s decision-making process and encouraging real-time product consultations were among the topics covered. Visitors to Mulu.me, for example, can recommend products they like and will in turn get a commission on sales triggered by their endorsement. Barclaycard Ring, a crowdsourced credit card, has card holders weigh in about how the card is managed and developed. The live-chat sales platform Needle.com connects online shoppers with knowledgeable product users who offer firsthand advice.

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