By  on March 6, 2014

A bit of late-month traction was insufficient to pull Gap Inc.’s sales out of reverse last month.

Reporting last — after the close of the markets Thursday — Gap’s numbers were in the uncustomary recent position of also being least, with comparable sales for the month down 7 percent, versus expectations among analysts for a 0.9 percent increase. Even net sales pulled back 3.8 percent for the four-week month, to $929 million from $966 million.

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