By  on February 27, 2014

Gap Inc. saw fourth-quarter profits drop 12.5 percent but still believes it experienced “a very consistent” 2013 and sees brick and mortar increasingly relevant to the business as such initiatives as ship-from-store, order-in-store, and reserve-in-store get rolled out.

“We are actually looking at the role of the store to incrementally increase as these services get provided to customers,” said Glenn Murphy, chief executive officer of Gap Inc., which on Thursday reported that net income for the fourth quarter fell to $307 million, or 68 cents a share on a diluted basis, compared to net income of $351 million, or 73 cents a share, in the year ago period.

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