By  on December 12, 2007

Consumers are expected to dish out $26 billion to $30 billion on gift cards this holiday season, but there's a potential downside to their success: increasing fraud.

"Fake gift card activity is increasing because it is a relatively easy way to get value on a card you can carry around," Joseph La Rocca, vice president of loss prevention at the National Retail Federation, said in a holiday crime media briefing via telephone Friday.

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