The NPD Group Tuesday added to the growing body of evidence suggesting that holiday spending will decrease this year — or, at best, be flat.
The Port Washington, N.Y.-based market research firm, in a report subtitled “It’s Holiday on Sale,” said that, in a survey conducted last month, 26 percent of respondents expect to spend less this holiday, up from 18 percent last year.
Marshal Cohen, chief industry analyst at NPD, said the change in intentions “illustrates that consumers are already focused on the idea of spending less.”
While the percentage of those expecting to spend more remained the same as last year — at 11 percent — those who anticipate spending “about the same” declined to 63 percent from 70 percent.
For the first time, Cohen predicted that holiday expenditures would be flat or lower than in the prior year. The poll incorporated the responses of 2,030 respondents answering from Sept. 8 to 16, the day before the credit crisis led to across-the-board declines in retail stocks.
Those expecting to use credit to purchase holiday gifts fell to 26 percent from 28 percent a year ago. Sixty percent of those surveyed said either a “special sale price” or “overall value for the price” will influence where they shop this holiday. Reliance on sales events also is due to a lack of a must-have item, Cohen noted.
At 49 percent, apparel topped the list of items consumers plan to buy as gifts, followed by toys and movies, at 37 and 29 percent, respectively. Also making the top 10 were accessories, ranked seventh at 20 percent, and fragrances, 10th at 17 percent. Books (27 percent), electronics (23 percent), video games (22 percent), music (20 percent) and food (17 percent) were the other categories in the top 10.
Cohen said the fashion industry could be doing more to help its cause. “This is the least technically advanced industry these days. Add in a lack of color and style changes, and there truly is no excitement being generated. Apparel will be hard-pressed to keep its number-one ranking as most-often-given gift,” he said.
“These collections continue to build on that vision, empowering differently abled adults to express themselves through fashion,” said @tommyhilfiger of his line of adaptive apparel, which launches today. The line consists of 37 men’s and 34 women’s styles based upon the pieces from the spring Tommy Hilfiger sportswear collection. #wwdnews
“Stranger Things” is getting a new cast member for season 2. Meet @sadiesink_, the 15-year-old who will be joining the Netflix series for its new season. You may recognize her from “The Glass Castle” with Brie Larson and Woody Harrelson, but the Texas native’s next role goes in an entirely different direction. She describes her character, Max, as “a rough and tumble skater girl [who] becomes friends with the boys at school.” The second season debuts on October 27. (📷: @jgreenery) #wwdeye
Amid the Harvey Weinstein controversy, there’s another sector that’s being put under the spotlight for sexual abuse: the modeling industry. While rumors about abuse and sexual harassment of female and male models — and the photographers, agents and others who perpetrated it — have circulated within the fashion world for years, model @cameronrussell started posting stories from models on Instagram last week about abusive situations they’ve encountered — from sexual harassment and molestation to attempted rape. Over 75 have weighed in so far. Read more on WWD.com. Link in bio. #wwdnews
To celebrate its 16th anniversary, @dylanscandybar tapped designers and celebrities to create mosaics out of candy. The mosaics will be auctioned off to support the philanthropic cause of each participant’s choice. Pictured here is the mural created by @aliceandolivia's Stacey Bendet. For a first look at some of the other artwork being unveiled tonight, go to WWD.com. #wwdeye
The annual Veuve Clicquot Polo Classic in Pacific Palisades this weekend drew Kate Hudson, Tracee Ellis Ross, Laura Dern and more. See pictures of the star-studded event on WWD.com. (📷: @chelsealaurenla) #wwdeye
In his new book “Hollywood Royale,” Andy Warhol’s Protégé Matthew Rolston celebrates the Eighties revival of Hollywood glamour. Featuring more than 100 portraits taken by Rolston from 1977 to 1993, the book contains photos of icons like Michael Jackson, Cyndi Lauper, and @drewbarrymore, pictured here in 1991. “Hollywood Royale,” out today, will be accompanied by an exhibition opening at Los Angeles’ Fahey/Klein Gallery on March 1. #wwdeye
"Nowadays when life is not so happy with everything going on in the world, I think people come to me for a little bit of whimsy and color and fun." - Designer Rebecca De Ravenel on her cult-favorite jewelry line. (📸 : @vsteves) #wwd40
“Everyone is talking about how the retail industry is struggling, but I think it’s an incredible time because brands who are doing something different and innovative are setting themselves up for the future,” said @adamgoldston, who founded the luxury athletic brand @apl with his brother @ryangoldsten. The Goldston’s are part of WWD’s 40 under 40: a group of industry notables. See the rest of the list on WWD.com. (📷: @vsteves) #wwd40
@eyeswoon blogger Athena Calderone debuted her first-ever cookbook, “Cook Beautiful,” which is heavily centered on the presentation and visual expression of food. Pictured here are her miso glazed carrots from the book. Get the recipe on WWD.com. (📷: @johnny_miller_) #wwdeye