By  on April 26, 2013

Retailers appear to be focusing their expansion efforts more on local digital initiatives and less on more traditional means of market entry like new stores.

That’s among the conclusions of a study by Accenture’s retail practice that found a group of 489 retail firms around the world staged just 17 new market entries in the three months ended Jan. 15, down more than half from the 43 entries undertaken in the third quarter of last year. Preliminary data for the three months ended April 15 show a pickup from fourth-quarter results, but not to the heights achieved in the third quarter.

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