NEW YORK — Shares of Guess Inc. skyrocketed on Friday after co-chief executive officer Paul Marciano fractionally increased his stake in the Los Angeles-based lifestyle brand.

According to a filing with the Securities and Exchange Commission, Marciano acquired 200,000 shares of Guess common stock for $800,000, or $4 a share. That increased his stake in the firm to 13.2 million shares, or 30.6 percent of the shares outstanding. Previously, he held 13 million shares, or 30.1 percent.

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