Hanesbrands Inc. has big plans for Maidenform Brands.
Following better-than-expected profit results in the third quarter, Hanesbrands outlined its plans and expectations last week for the Maidenform business. The company intends to retain “more than half” of the acquired company’s employees around the world while closing its offices in Iselin, N.J., and its Fayetteville, N.C., distribution center by the end of 2014. The company also plans to fold the Maidenform offices and showrooms into its New York headquarters in late 2014. Maidenform is located at 200 Madison Avenue, and Hanesbrands maintains two locations in Manhattan: 260 Madison Avenue and 16 East 34th Street.
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