By  on February 28, 2014

Hanesbrands Inc. has ambitious plans for Maidenform Brands Inc.

At the company’s annual investor’s meeting in New York Thursday, Hanesbrands executives outlined the $4.63 billion innerwear and activewear giant’s margin-enhancing “innovate-to-elevate” strategy and priorities for use of cash flow. The growth potential for the 92-year-old Maidenform brand, which was acquired in October for about $583 million, was also reviewed.

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