PARIS — Production capacity is the challenge for Hermès International in 2012, as it races to keep up with demand for its Birkin bags and silk scarves.
The French luxury brand beat its sales target in 2011 on the back of a better-than-expected performance during the crucial year-end holiday season, and it expects revenues to continue growing at a double-digit rate this year, depending on how well it can keep pace with demand.
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)