By  on September 27, 2012

PARIS — Despite disappointing third-quarter results, fashion behemoth Hennes & Mauritz AB is ramping up store expansion and writing a new chapter with & Other Stories, its new brand set to launch next year.

On Thursday, the Swedish retailer said it would launch the concept, aimed at fashion-conscious women with a “personal look,” with eight to 10 stores in Europe’s style capitals.

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