By  on August 16, 2010

PARIS – Hennes & Mauritz AB said same-store sales in July increased 10 percent, compared to 9 percent in June. Including new stores, total revenues for the month of July grew 21 percent, versus 20 percent in the previous month, showing a strong improvement on the same period last year. H&M had experienced a weaker-than-expected performance this April and May due to cold weather across key markets. As of July 31, the Swedish fast-fashion giant operated 2,066 stores, compared to 1,828 on July 31, 2009.

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