By  on April 15, 2013

PARIS — Hennes & Mauritz AB said sales in comparable units fell by 12 percent in March, their sharpest monthly drop since the company began keeping track of the data, as unusually cold weather in Europe and North America kept customers out of stores.

“This has delayed the start of the season for the spring collections and sales have been negatively affected. The unusually cold weather has continued also in April, primarily in Europe,” the Swedish fast-fashion giant said.

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