By  on September 23, 2009

Holiday 2009 could see profits victory snapped from the jaws of sales defeat.

The annual guessing game that surrounds the all-important holiday season has become a study of contradictions — with observers believing that even as the holiday sales performance could be one of the worst on record, retailers’ moves over the last nine months to slash inventories and control costs could mean their bottom lines actually improve in the fourth quarter.

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