By  on January 27, 2006

NEW YORK — Jack Hruska is returning to Bloomingdale's as executive vice president for creative services, a new position putting him in charge of store planning and visuals.

The position is particularly important because Bloomingdale's is accelerating its expansion. Later this year, stores will open in San Francisco, San Diego and Chestnut Hill, Mass., and next year units are set for South Coast Plaza, Costa Mesa, Calif., and Chevy Chase, Md.

"He sees this as a unique opportunity to make a colossal impact in the upscale market," said Bloomingdale's chairman and chief executive officer Michael Gould. "Store planning and visual has always been separate, but we're pulling all creative together."

Hruska joined Bloomingdale's in 1992 as vice president of visual merchandise presentation and took on store design as well in 1993. In 2004, he became divisional vice president of store planning and design for Federated Department Stores, parent of Bloomingdale's and Macy's. He began his career with Bullock's in San Diego in 1972.

Hruska joins Bloomingdale's on Feb. 6 and will report to Tony Spring, senior executive vice president and director of stores.

Bloomingdale's also announced that Frank Doroff, senior executive vice president and general merchandise manager for ready-to-wear, will assume additional responsibility for Bloomingdale's Direct. The dot-com business previously reported to marketing. Doroff joined Bloomingdale's in 1991 as executive vice president and general merchandise manager for rtw, fashion accessories and intimate apparel.

And Lisa Gavales, senior vice president of marketing effectiveness and strategy, has been promoted to senior vice president of marketing, taking over some responsibilities previously held by Spring, who was in charge of marketing until shifting to stores last year. Gavales will report to Gould.

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