Men, women and shopping; so little new to know. Or is there? Well, there just might be one or two interesting tidbits about the topic, according to the Cotton Incorporated Lifestyle Monitor™. Not particularly shocking is the fact that women surpass men in average time spent buying clothes. Female respondents spent an average 101.7 minutes a month shopping for apparel in the last quarter of 2005 while male respondents indicated that they spent an average 58.9 minutes on the same activity.

"Frankly, I'm surprised that it's even that close," quips Stefani Greenfield, co-owner of the stylish coterie of Scoop NYC boutiques. But don't be quick to think that she means that all men are disinterested in buying clothing. "It's not that men care less, it's just that they shop less. They don't want to be perceived as having spent too much time on their wardrobes."

Before heaping praise on men for their efficiency at the register, take heed. When the average number of times each gender ventured forth to shop for apparel is factored in, men and women are nearly dead even on the time spent on their respective shopping jaunts. According to the Monitor, male respondents shopped 1.43 times per month on average; female respondents shopped 2.34 times, bringing the typical shopping trip for either gender to just over 40 minutes, each.

Best Describes Apparel
Shopping 05Q4
  MaleFemale
Love Shopping8.2%27.2%
Like Shopping15.4%26.2%
Don't Mind14.1%13.0%
Get What I Need55.1%26.4%
Do Not Like7.2%7.1%

"Women are definitely the alpha when it comes to shopping," states Annette McEvoy, a specialty retail consultant."We are still the gatherers; we shop for ourselves, our spouses, our children and for gifts and so on. That's a key factor in why we shop more often in any given period."

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