Rampage, owned by Iconix Brand Group Inc., will have a new licensee beginning with the spring 2009 collection.
The company has entered into a licensing agreement with ECI, a New York-based sportswear manufacturer and distributor. This will mark the end of an agreement between Iconix and Los Angeles-based Larry Hansel Clothing LLC. Hansel sold Rampage to Iconix in 2005 for a reported $45.9 million, consisting of $25.8 million in cash and $20.1 million in company stock. Hansel, who founded Rampage 25 years ago, stayed with the company as designer and distributor.
“Our terms of the agreement we had with Larry were over and we both decided it would be best to place Rampage with another licensee,” said Neil Cole, chairman and chief executive officer of Iconix. “We were talking with three companies and we thought ECI was a great company with great product.”
ECI, which also produces the Nicole by Nicole Miller brand for J.C. Penney Co. Inc., will make its first Rampage delivery to stores in January. Hansel’s last Rampage delivery will be in December.
Rampage will continue to be distributed in department stores, including Macy’s and Dillard’s, as well as a range ofspecialty stores. The Rampage brand has 15 licensees, producing sportswear, dresses, handbags, swimwear, eyewear, fragrance and shoes. Cole said it is a growing business, bringing in $300 million a year at retail. Now, he is concentrating on growing the brand abroad, particularly in China and the Middle East.
Hansel, meanwhile, launched a young contemporary brand, Golden State, in May. The line aims to bring a bit of bohemian-chic fashion to the surf market and is aiming to hit $10 million in wholesale volume in the first year.
In addition, Hansel is creating Grass, a junior sportswear, dress and jeans line for department stores.
“Grass is a complete junior sportswear collection with a California casual feeling mixed in with some dressy clubwear,” he said.
Hansel also operates a dress business with his Love Tease line for the young contemporary market and Roulette for misses’.
“Rampage is a great brand and I am sure it’s going to continue to do well,” Hansel said. “But I have a full plate right now, a lot to keep me busy.”
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