Iconix Brand Group said today that it has signed an exclusive direct-to-retail deal with Wal-Mart Stores Inc. for its Ocean Pacific and OP brands.
Wal-Mart has been struggling with fashion, especially on the women's side. Its Metro 7 brand hasn't performed up to expectations and the company discontinued its capsule collection, George ME, which was designed by Mark Eisen.
The Ocean Pacific and OP deal covers a broad range of apparel and accessories. Distribution rights were granted for the U.S., Brazil, China and India. The agreement provides for opportunities in other international locations in the future. The brand is expected to launch in the U.S. in the spring.
“I see things on the hanger and I’m, like, ‘I never knew that color worked on me.’ It’s things you necessarily wouldn’t choose to wear, but once you put them on, you see why Janie is who Janie is." — Lily Collins on working with former "Mad Men" costume designer, Janie Bryant on creating looks for her role as Celia Brady's in Amazon series, "The Last Tycoon." 📸@jilliansollazzo #wwdeye
EXCLUSIVE: Sarah Rutson has been tapped to Build New American Fashion Group. The parent of Joie, Equipment and Current/Elliott hired the merchant to rev up its brands and expand its portfolio into designer, beauty and lifestyle categories. Read more on WWD.com, link in bio. #wwdfashion
Michael Kors' $1.3B Jimmy Choo deal has the company squaring off with Coach Inc. as both seek to build American powerhouses. Coach bought Stuart Weitzman in 2015 and Kate Spade just two weeks ago, but Michael Kors' acquisition may be putting pressure on its rival in the new push for scale. #wwdnews (📷: George Chinsee)
Meet actress Lucy Boynton, who plays opposite Naomi Watts in the recently released Netflix series "Gypsy." Boynton stopped by WWD to talk about her upcoming projects and her nomadic lifestyle. Get all the details on WWD.com. #wwdeye (📷: @dandoperalski)