In Brief: Adidas Olympic Sponsorship … Trimming Down … No Gaps …
ADIDAS OLYMPIC SPONSORSHIP: Adidas Salomon-AG has won sponsorship rights for the 2008 Olympic Games in Beijing. Under the agreement with the Beijing Organizing Committee for the Games, Adidas will supply sportswear for all the Beijing...
ADIDAS OLYMPIC SPONSORSHIP: Adidas Salomon-AG has won sponsorship rights for the 2008 Olympic Games in Beijing. Under the agreement with the Beijing Organizing Committee for the Games, Adidas will supply sportswear for all the Beijing staff, volunteer and technical officials for the Olympic Games and the Paralympic Games. Adidas will also outfit the Chinese team in the 2006 Winter Games in Turin, Italy, as well as in 2008, the firm said Monday. Adidas has been steadily building its presence in China and said it expects to generate more than 1 billion euros, or $1.3 billion at current exchange, in sales in China by 2010. Adidas was also a sponsor of the Athens Olympics last summer.
TRIMMING DOWN: KarstadtQuelle, the troubled German department store and catalogue group, has sold a large part of its logistics operation to Deutsche Post. As of April 1, Deutsche Post World Net, with its subsidiary DHL, will take over much of the KarstadtQuelle’s logistics operations, including all staff, KarstadtQuelle said. The operations employ 2,650 staff and the sector generates an annual sales volume of 260 million euros, or about $338 million. DHL Solutions will take over distribution logistics for Karstadt Warenhaus AG, the group’s department store division. Likewise, it will run logistics operations for the Quelle and Neckermann catalogues. KarstadtQuelle is in the midst of a massive $1.7 billion restructuring plan, which slated the sale of its logistics centers, among other real estate holdings and operations.
NO GAPS: Sarah Jessica Parker has signed on for her third stint modeling in Gap’s new spring marketing campaign. Starting in mid-February, the ad mix will consist of television, direct mail, online and in-store elements. Print ads will hit the March issues of Vanity Fair, Vogue, Elle, Lucky and In Style. New York-based Laird + Partners developed the campaign. Creative details are still under wraps.
GANT’S NEW GAL: Sandra Jordan has signed up at Gant USA Corp. as vice president of sales for the Gant Women Collection. The preppy brand, which introduced the women’s line to the U.S. at its Fifth Avenue flagship in New York in the fall, is planning a wider rollout for this coming autumn. Jordan, 40, reports to president and chief executive Ari Hoffman and will oversee the line’s sales and marketing in the U.S. She was most recently a senior account manager at Paul Davril Inc.
Harrods plans to remove the famous statue of Princess Diana and Dodi Al Fayed from the bottom of the Egyptian escalators and hand it back to Mohamed Al-Fayed. “We are very proud to have played our role in celebrating the lives of Diana, Princess of Wales and Dodi Al Fayed at Harrods and to have welcomed people from around the world to visit the memorial for the past 20 years,” said Michael Ward, Harrods managing director. “With the announcement of the new official memorial statue to Diana, Princess of Wales at Kensington Palace, we feel that the time is right to return this memorial to Mr. Al Fayed and for the public to be invited to pay their respects at the palace.” More on the news, with reporting by @loreleimarfil, at WWD.com. #wwdnews
@prada is introducing a new project at its men’s fall 2018 show this Sunday: “Prada Invites.” The fashion house invited four celebrated creative minds – @ronanaerwanbouroullec, Konstantin Grcic, @herzogdemeuron and @rem.koolhaas – to each create a unique item with its iconic nylon material. The designs will be unveiled on the runway show, which will take place at the company’s warehouse in Viale Ortles 25. #wwdfashion #mfwm (📷: @martinocarrera)
@kering_official is spinning off its stake in puma in an effort to focus on its luxury brands, the brand operator announced yesterday. “We are proud to have supported the turnaround of Puma, which now has unrivaled capabilities to take full advantage of the specific dynamics of its global markets and is poised to achieve substantial growth,” said François-Henri Pinault, Kering’s chief executive officer and chairman. Artémis will become a “long-term strategic shareholder” of Puma with a 29 percent stake. #wwdnews #wwdfashion (📷: @jilliansollazzo)
The fashion world mourns for celebrated street style photographer, Nabile Quenum, who died at age 32 in Paris.
Quenum, creator of the fashion blog “J’ai Perdu Ma Veste,” was a fashion week fixture, and regularly shot for New York magazine’s The Cut, among other outlets, and brands such as Louis Vuitton, Moncler and Adidas. He was also actively involved in the #NoFreePhotos initiative, which kicked off in the fall. Read more about Quenum in @kbsmoke's story on WWD.com. #wwdnews
@verwanggang and @maisonladuree have teamed up on a dessert collab called Vera Wang Pour Ladurée. The collection, which launched this week, features a specialty macaroon, as well as a wedding cake inspired by one of the designer’s gowns. “I could not imagine a more delicate or sophisticated creation to grace any couple’s celebration,” said Wang. #wwdfashion