In Brief: Adidas Olympic Sponsorship … Trimming Down … No Gaps …
ADIDAS OLYMPIC SPONSORSHIP: Adidas Salomon-AG has won sponsorship rights for the 2008 Olympic Games in Beijing. Under the agreement with the Beijing Organizing Committee for the Games, Adidas will supply sportswear for all the Beijing...
ADIDAS OLYMPIC SPONSORSHIP: Adidas Salomon-AG has won sponsorship rights for the 2008 Olympic Games in Beijing. Under the agreement with the Beijing Organizing Committee for the Games, Adidas will supply sportswear for all the Beijing staff, volunteer and technical officials for the Olympic Games and the Paralympic Games. Adidas will also outfit the Chinese team in the 2006 Winter Games in Turin, Italy, as well as in 2008, the firm said Monday. Adidas has been steadily building its presence in China and said it expects to generate more than 1 billion euros, or $1.3 billion at current exchange, in sales in China by 2010. Adidas was also a sponsor of the Athens Olympics last summer.
TRIMMING DOWN: KarstadtQuelle, the troubled German department store and catalogue group, has sold a large part of its logistics operation to Deutsche Post. As of April 1, Deutsche Post World Net, with its subsidiary DHL, will take over much of the KarstadtQuelle’s logistics operations, including all staff, KarstadtQuelle said. The operations employ 2,650 staff and the sector generates an annual sales volume of 260 million euros, or about $338 million. DHL Solutions will take over distribution logistics for Karstadt Warenhaus AG, the group’s department store division. Likewise, it will run logistics operations for the Quelle and Neckermann catalogues. KarstadtQuelle is in the midst of a massive $1.7 billion restructuring plan, which slated the sale of its logistics centers, among other real estate holdings and operations.
NO GAPS: Sarah Jessica Parker has signed on for her third stint modeling in Gap’s new spring marketing campaign. Starting in mid-February, the ad mix will consist of television, direct mail, online and in-store elements. Print ads will hit the March issues of Vanity Fair, Vogue, Elle, Lucky and In Style. New York-based Laird + Partners developed the campaign. Creative details are still under wraps.
GANT’S NEW GAL: Sandra Jordan has signed up at Gant USA Corp. as vice president of sales for the Gant Women Collection. The preppy brand, which introduced the women’s line to the U.S. at its Fifth Avenue flagship in New York in the fall, is planning a wider rollout for this coming autumn. Jordan, 40, reports to president and chief executive Ari Hoffman and will oversee the line’s sales and marketing in the U.S. She was most recently a senior account manager at Paul Davril Inc.
A Stella McCartney sketch of a custom dress made from protein-based silk in partnership with biotech lab Bolt Threads. The dress will be displayed at The Museum of Modern Art's upcoming design exhibition, "Items: Is Fashion Modern?"