In Brief: Adidas Olympic Sponsorship … Trimming Down … No Gaps …
ADIDAS OLYMPIC SPONSORSHIP: Adidas Salomon-AG has won sponsorship rights for the 2008 Olympic Games in Beijing. Under the agreement with the Beijing Organizing Committee for the Games, Adidas will supply sportswear for all the Beijing...
ADIDAS OLYMPIC SPONSORSHIP: Adidas Salomon-AG has won sponsorship rights for the 2008 Olympic Games in Beijing. Under the agreement with the Beijing Organizing Committee for the Games, Adidas will supply sportswear for all the Beijing staff, volunteer and technical officials for the Olympic Games and the Paralympic Games. Adidas will also outfit the Chinese team in the 2006 Winter Games in Turin, Italy, as well as in 2008, the firm said Monday. Adidas has been steadily building its presence in China and said it expects to generate more than 1 billion euros, or $1.3 billion at current exchange, in sales in China by 2010. Adidas was also a sponsor of the Athens Olympics last summer.
TRIMMING DOWN: KarstadtQuelle, the troubled German department store and catalogue group, has sold a large part of its logistics operation to Deutsche Post. As of April 1, Deutsche Post World Net, with its subsidiary DHL, will take over much of the KarstadtQuelle’s logistics operations, including all staff, KarstadtQuelle said. The operations employ 2,650 staff and the sector generates an annual sales volume of 260 million euros, or about $338 million. DHL Solutions will take over distribution logistics for Karstadt Warenhaus AG, the group’s department store division. Likewise, it will run logistics operations for the Quelle and Neckermann catalogues. KarstadtQuelle is in the midst of a massive $1.7 billion restructuring plan, which slated the sale of its logistics centers, among other real estate holdings and operations.
NO GAPS: Sarah Jessica Parker has signed on for her third stint modeling in Gap’s new spring marketing campaign. Starting in mid-February, the ad mix will consist of television, direct mail, online and in-store elements. Print ads will hit the March issues of Vanity Fair, Vogue, Elle, Lucky and In Style. New York-based Laird + Partners developed the campaign. Creative details are still under wraps.
GANT’S NEW GAL: Sandra Jordan has signed up at Gant USA Corp. as vice president of sales for the Gant Women Collection. The preppy brand, which introduced the women’s line to the U.S. at its Fifth Avenue flagship in New York in the fall, is planning a wider rollout for this coming autumn. Jordan, 40, reports to president and chief executive Ari Hoffman and will oversee the line’s sales and marketing in the U.S. She was most recently a senior account manager at Paul Davril Inc.
As one of the most recognizable models in the world, Christy Turlington Burns has an insider’s view of the fashion industry and the allegations of sexual harassment swirling around it. “I can say that harassment and mistreatment have always been widely known and tolerated in the industry. The industry is surrounded by predators who thrive on the constant rejection and loneliness so many of us have experiences at some point in our careers,” Turlington told WWD, along with her suggestions for how the modeling world should protect younger women and men. Read more on WWD.com. Link in bio. (📷: Tony Palmieri) #wwdnews
@asics America has tapped a new brand ambassador: famed DJ/record producer @steveaoki. This initiative is intended to set the tone for the new brand identity and philosophy and will include partnerships with influencers and in-store and off-line activations that will continue into next year. This is Asics’ most significant marketing effort in two decades, and is expected to attract younger consumers to the brand. #wwdfashion
24-year-old Jean Prounis is redefining the rules of jewelry. Formerly a studio assistant to Jemima Kirke and a design apprentice at Ghuran, she focuses on handcrafted subtleties and ancient goldsmithing techniques. “There was a really sterile feel in the environment and I wanted to have jewelry with character that shapes how you wear it everyday,” Prounis said. Each piece is hand made in New York, either by Prounis or three other jewelers in the district. #wwdfashion
“These collections continue to build on that vision, empowering differently abled adults to express themselves through fashion,” said @tommyhilfiger of his line of adaptive apparel, which launches today. The line consists of 37 men’s and 34 women’s styles based upon the pieces from the spring Tommy Hilfiger sportswear collection. #wwdnews
“Stranger Things” is getting a new cast member for season 2. Meet @sadiesink_, the 15-year-old who will be joining the Netflix series for its new season. You may recognize her from “The Glass Castle” with Brie Larson and Woody Harrelson, but the Texas native’s next role goes in an entirely different direction. She describes her character, Max, as “a rough and tumble skater girl [who] becomes friends with the boys at school.” The second season debuts on October 27. (📷: @jgreenery) #wwdeye
Amid the Harvey Weinstein controversy, there’s another sector that’s being put under the spotlight for sexual abuse: the modeling industry. While rumors about abuse and sexual harassment of female and male models — and the photographers, agents and others who perpetrated it — have circulated within the fashion world for years, model @cameronrussell started posting stories from models on Instagram last week about abusive situations they’ve encountered — from sexual harassment and molestation to attempted rape. Over 75 have weighed in so far. Read more on WWD.com. Link in bio. #wwdnews
To celebrate its 16th anniversary, @dylanscandybar tapped designers and celebrities to create mosaics out of candy. The mosaics will be auctioned off to support the philanthropic cause of each participant’s choice. Pictured here is the mural created by @aliceandolivia's Stacey Bendet. For a first look at some of the other artwork being unveiled tonight, go to WWD.com. #wwdeye
The annual Veuve Clicquot Polo Classic in Pacific Palisades this weekend drew Kate Hudson, Tracee Ellis Ross, Laura Dern and more. See pictures of the star-studded event on WWD.com. (📷: @chelsealaurenla) #wwdeye
In his new book “Hollywood Royale,” Andy Warhol’s Protégé Matthew Rolston celebrates the Eighties revival of Hollywood glamour. Featuring more than 100 portraits taken by Rolston from 1977 to 1993, the book contains photos of icons like Michael Jackson, Cyndi Lauper, and @drewbarrymore, pictured here in 1991. “Hollywood Royale,” out today, will be accompanied by an exhibition opening at Los Angeles’ Fahey/Klein Gallery on March 1. #wwdeye