Tara Poseley, former president of Disney Stores North America, has joined Bebe Stores Inc. as president of the Bebe Sport division. Poseley, a former merchandising executive at Gap Inc. also served as president and chief executive officer of Design Within Reach. She succeeds Erin Stern, who left the firm in March. The Bebe Sport division accounts for 62 of the 308 stores operated by Brisbane, Calif.-based Bebe.

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