- L'OREAL STRIKES BACK: L'Oréal was said to have taken legal action against eBay in five European countries in August over the online auction site's alleged sale of counterfeit fragrance bottles. The French beauty giant launched lawsuits in Belgium, France, Germany, Spain and the U.K., according to press reports. While a L'Oréal spokesman did not comment specifically on the eBay case, he said, "L'Oréal has been facing an increasing volume of illicit trade in fake fragrances and fake cosmetics products on some online auction sites. These sites also feature luxury products for sale in significant quantities by unauthorized dealers, including products without outer packaging or leaflets containing health and safety information, such as ingredients lists and precautionary warnings. Consequently, L'Oréal has decided to take legal action to protect the consumers, preserve the quality of its selective luxury distribution network and defend the reputation of its trademarks." Officials at eBay couldn't be reached for comment.

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