- MyShape Picks Three Execs: Online retailer MyShape Monday appointed three new executives. Mercedes De Luca, formerly vice president of global information technology for Yahoo, will be global customer experience officer and chief information officer; Linda Freedman will be chief marketing officer, and Helena Paulin was appointed as vice president of marketing. The one-year-old boutique matches customers' shapes to merchandise to reduce returns. Its return rate is under 15 percent, versus 25 to 40 percent for apparel, said founder Louise Wannier. In July, the company received a second round of funding from blue chip firm Draper Fisher Jurvetson, for a total of $10 million to date.

-GOTTA GO FROM MO'S: Robert Stevenish, president and chief operating officer of Modell's Sporting Goods, will retire Feb. 1. At that time, chief executive officer Mitchell Modell will add the role of president to his title, overseeing the merchandising responsibilities that are currently handled by Stevenish. "Our company has grown tremendously under Bob's leadership and involvement," said Modell. "His tireless dedication and unique understanding of the business certainly has made a lasting impression throughout the company and industry as well." Prior to joining Modell's five years ago, Stevenish served as ceo of Trilegiant Corp., a marketing firm, and before that worked for Montgomery Ward, Hills Department Stores, J.C. Penney and Fedco.

-TOBE TURNS 80: Tobe celebrated its 80th anniversary with about 350 guests, including a Who's Who of retailers — in other words, the retail consulting firm's exhaustive roster of clients. From Macy's there was Linda Lee, Nicole Fischelis and Stuart Goldblatt — plus Stephanie Solomon from Bloomingdale's. From Dillard's, there was David Terry, Drew Corbusier, Mark Killingsworth and Julie Taylor. Then there was Mark Mendelson from Ann Taylor, David Hacker from Kohl's, Arlene Goldstein from Belk, Linda Hitz from Lord & Taylor, Marcia Wilson from Duffy's and Nancy Alderman from Stein Mart. But retailers did not monopolize the space, and other industry fans, including Fern Mallis, Gilbert Harrison, Heresh Therani and Tracey Reese, also feted the octogenarian. The Doneger Group, which bought the institution in 2005, hosted the party in Tobe's offices Tuesday night, with Doneger president Abbey Doneger and Tobe president Kathy Deane holding court.

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