By  on December 21, 2010

PARIS — Boucheron and Inter Parfums SA have signed a global licensing agreement to create and manage new and existing fragrances under the jeweler’s name.

The 15-year contract starts on Jan. 1 and was disclosed Tuesday. It replaces the former license Boucheron had with L’Oréal, which was ended by mutual consent.

The first new Boucheron fragrance under Inter Parfums SA, the Paris-based subsidiary of Inter Parfums Inc., is to be introduced in 2012.

Jean-Christophe Bédos, president and chief executive officer of Boucheron, said he was pleased with the deal. “This is an opportunity for Boucheron and Inter Parfums as we seek a new strategic direction for our fragrances and build on Boucheron’s positioning in the jewelry world.”

Inter Parfums SA’s president and ceo, Philippe Benacin, agreed, saying he welcomed Boucheron fragrances as the latest addition to the firm’s portfolio of high-end luxury brands. “Boucheron is a brand that will contribute to our continuing strategy for developing the luxury sector.”

Inter Parfums’ portfolio of fragrance licenses includes Burberry, Jimmy Choo, Montblanc, Paul Smith, S.T. Dupont and Van Cleef & Arpels. The firm owns Lanvin Perfumes and Nickel.

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