J.C. Penney Looks for Home Services to Buttress Fashion

J.C. Penney Co. Inc.’s plan for the future includes a strong emphasis on home services to help out the apparel business.

Marvin Ellison, chairman and chief executive officer, said the company would look to “minimize our dependence on apparel” and boost revenues by speeding up its expansion into the home services area, testing replacement and remodeling programs.