The retailer on Tuesday named James Bidwell to the newly created position of managing director, Anthropologie Europe. Bidwell since 2005 has been chief executive of Visit London, formerly the London Tourist Board. Prior to that, he was marketing director at Selfridges.
“James is a perfect fit with Anthropologie’s culture, which values creativity, initiative and a genuine love of the customer,” said Glen Senk, chief executive officer of Anthropologie parent Urban Outfitters Inc. “His significant experience in brand development and marketing combined with his global perspective will make him essential to Anthropologie’s successful expansion abroad.”
Anthropologie, the slightly more grown-up and sophisticated sister of Urban Outfitters, is venturing overseas a decade after Urban planted roots in Europe. Urban now operates 14 units in the U.K., Ireland, Belgium, Denmark and Sweden.
Senk said Anthropologie will benefit from the foundation Urban has laid.
“It’s likely that the first store will be in London,” Senk said. “It’s a pretty easy place to open a store. We certainly have talked about Asia and the Middle East, but that’s on the back burner for now. For the next three to five years our focus is going to be Europe.”
Anthropologie is expected to have between 20 and 40 stores in operation in five years, Senk said.
Moving into Europe is another growth vehicle for Anthropologie, whose store count will be limited to 250 and 300 units in North America, Senk said. There are now 116 stores in the U.S.
Urban Outfitters’first-quarter earnings rose 44.9 percent and sales increased 25.4 percent to $394.3 million for the three months ended April 30. “People ask how the economy is affecting our plans for expansion,” Senk said. “I would say, not at all. If anything, it’s providing us even more opportunities because we’re a healthy, profitable business, and we’re very bankable. We’re a very attractive tenant.”
Anthropologie’s positioning in Europe will be very similar to its profile in the U.S., where the sweet spot is thirtysomething shoppers who lean more toward young contemporary than misses’. Anthropologie is a known quantity in Europe, Senk said. “The world is a much smaller place today than 10 years ago, when Urban first opened,” he said. “We started shipping internationally at the end of last year and we’re doing well. We have a lot of European traffic in our American stores. The English as a culture are a very curious people. They read a lot and want to know what’s new.”
Senk hopes to eventually cross-pollinate Anthropologie’s U.S. and European teams. “The word ‘anthropology’ means the study of people and cultures, so being international really plays into what Anthropologie is about,” he said.
As one of the most recognizable models in the world, Christy Turlington Burns has an insider’s view of the fashion industry and the allegations of sexual harassment swirling around it. “I can say that harassment and mistreatment have always been widely known and tolerated in the industry. The industry is surrounded by predators who thrive on the constant rejection and loneliness so many of us have experiences at some point in our careers,” Turlington told WWD, along with her suggestions for how the modeling world should protect younger women and men. Read more on WWD.com. Link in bio. (📷: Tony Palmieri) #wwdnews
@asics America has tapped a new brand ambassador: famed DJ/record producer @steveaoki. This initiative is intended to set the tone for the new brand identity and philosophy and will include partnerships with influencers and in-store and off-line activations that will continue into next year. This is Asics’ most significant marketing effort in two decades, and is expected to attract younger consumers to the brand. #wwdfashion
24-year-old Jean Prounis is redefining the rules of jewelry. Formerly a studio assistant to Jemima Kirke and a design apprentice at Ghuran, she focuses on handcrafted subtleties and ancient goldsmithing techniques. “There was a really sterile feel in the environment and I wanted to have jewelry with character that shapes how you wear it everyday,” Prounis said. Each piece is hand made in New York, either by Prounis or three other jewelers in the district. #wwdfashion
“These collections continue to build on that vision, empowering differently abled adults to express themselves through fashion,” said @tommyhilfiger of his line of adaptive apparel, which launches today. The line consists of 37 men’s and 34 women’s styles based upon the pieces from the spring Tommy Hilfiger sportswear collection. #wwdnews
“Stranger Things” is getting a new cast member for season 2. Meet @sadiesink_, the 15-year-old who will be joining the Netflix series for its new season. You may recognize her from “The Glass Castle” with Brie Larson and Woody Harrelson, but the Texas native’s next role goes in an entirely different direction. She describes her character, Max, as “a rough and tumble skater girl [who] becomes friends with the boys at school.” The second season debuts on October 27. (📷: @jgreenery) #wwdeye
Amid the Harvey Weinstein controversy, there’s another sector that’s being put under the spotlight for sexual abuse: the modeling industry. While rumors about abuse and sexual harassment of female and male models — and the photographers, agents and others who perpetrated it — have circulated within the fashion world for years, model @cameronrussell started posting stories from models on Instagram last week about abusive situations they’ve encountered — from sexual harassment and molestation to attempted rape. Over 75 have weighed in so far. Read more on WWD.com. Link in bio. #wwdnews
To celebrate its 16th anniversary, @dylanscandybar tapped designers and celebrities to create mosaics out of candy. The mosaics will be auctioned off to support the philanthropic cause of each participant’s choice. Pictured here is the mural created by @aliceandolivia's Stacey Bendet. For a first look at some of the other artwork being unveiled tonight, go to WWD.com. #wwdeye
The annual Veuve Clicquot Polo Classic in Pacific Palisades this weekend drew Kate Hudson, Tracee Ellis Ross, Laura Dern and more. See pictures of the star-studded event on WWD.com. (📷: @chelsealaurenla) #wwdeye
In his new book “Hollywood Royale,” Andy Warhol’s Protégé Matthew Rolston celebrates the Eighties revival of Hollywood glamour. Featuring more than 100 portraits taken by Rolston from 1977 to 1993, the book contains photos of icons like Michael Jackson, Cyndi Lauper, and @drewbarrymore, pictured here in 1991. “Hollywood Royale,” out today, will be accompanied by an exhibition opening at Los Angeles’ Fahey/Klein Gallery on March 1. #wwdeye