By  on May 22, 2008

TOKYO — Japanese denim makers continue to face tough market conditions at home and abroad, but they are hoping their high-quality cottons and indigo dyes will convince women to splurge on new jeans.

The country's denim mills, including Kaihara and Kurabo, are doing their best in challenging times to win over consumers, who are either cash-strapped or jaded with the brands and styles on offer. In 2006, the latest figures available, Japan's denim exports dropped 3.3 percent to 56.5 million square meter equivalents, according to the Ministry of Finance. The industry saw a peak in 2004, exporting 60.8 million SME.

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