J.C. Penney Co. Inc. is fine-tuning its communications skills as it transforms into JCP.
Completion of its conversion to “specialty store” won’t be until 2015, when it plans to have 100 shop-in-shops. But near-term the company will need to focus on the “promotional department store” to grab back lost foot traffic as it works through its growing pains to migrate the J.C. Penney customer into a JCP shopper.
"I think that all anyone really wants in life is to have people understand us for who we actually are, despite everything," says Ruth Negga. The actress talks "Preachers" season 2 and more on WWD.com. #wwdeye (📷: Dan Doperalski)
"That's something that resonates with me too because I'm so locked into a number. If I go over that number it completely ruins my day so it's nice to get detached from the number on the scale." - Chelsea Handler on Kelly LeVeque's book "Body Love." #wwdeye (📷: John Salangsang)