By  on March 9, 1994

NEW YORK -- Jennifer George Inc. has licensed Fintarget USA to produce and market two labels -- Knit by Jennifer George and Blouse by Jennifer George -- starting with the fall season.

Susan Klein, who was director of marketing for Jennifer George's blouse division when it was at Maklihon USA, has joined Fintarget in the same capacity for both divisions.

Domenico Toselli, president and a principal in Fintarget, projects a combined first-year volume of $1.5 million. Both bridge-price collections will be produced in Italy by Fintarget and housed in its offices and showroom here at 156 Fifth Ave.

David Rubin, a principal in Jennifer George, said the two lines will be priced about 25 to 30 percent below the designer's sportswear collection.

The knit division, which wholesales for $40 to $200, is a collection of coordinated outerwear, dresses, sweaters and separates using merino wool, cashmere, viscose and mohair. The blouse collection, wholesaling for $50 to $135, will feature fabrics such as cotton, silk and viscose.

George said blouses and knits had been important elements in the signature sportswear collection, but by licensing them the lines can have a broader appeal in distribution and price points.

Rubin said the company decided to switch the blouse license to Fintarget after a year with Maklihon because it wanted to have the two lines together and also "utilize the incredible capabilities the Italian factories have to offer."

Klein said the collections will be aimed at better specialty and department stores, merchandised to sell in classifications departments.

Toselli, formerly president of Compagnia Internazionale Abbigliamento USA Corp. and CIT Corp., both divisions of Gruppo Legler Polli of Milan, started Fintarget in July as a private label manufacturer aimed at major retailers. So far, he said, he is producing programs for Saks Fifth Avenue and J. Crew.

Toselli said he feels Fintarget's private-label business can grow to $10 million by 1995. All the merchandise will be manufactured in Italy.

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