By  on November 6, 2013

John Paul selects, which was cofounded by John Paul DeJoria, has acquired a majority interest in Marula The Leakey Collection, a facial oil specialist that will be extended into hair care.

DeJoria discovered Marula by learning of its stellar sales performance via John Paul Selects, a digital retailer and distributor of sustainable brands. To understand what was driving the sales, DeJoria tried the product, and although he doesn’t tend to make acquisitions to secure ingredients and manufacturing processes, he concluded that the quality of oil made it worthwhile to buy the brand.

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