By  on July 30, 2008

Shares of Jones Apparel Group rose 11.7 percent on Wednesday after the firm posted second-quarter results that beat Wall Street’s estimates by a penny and unveiled plans for a new retail concept dedicated to its own brands.

And although the consumer remains cautious, Jones hopes to gauge the appeal of its brands by opening this October in Menlo Park, N.J., a store concept to house the company’s footwear, handbag and costume jewelry, with the exception of Easy Spirit.

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