WASHINGTON — Falling retail apparel prices continued to break records in July, with a seasonally adjusted decline of 1 percent — the largest one-month drop in July since 1948, the Labor Department’s Consumer Price Index revealed Friday.

The increasing influx of imports and influence of discounters mixed with summer sales and lackluster consumer demand to hammer prices in July, according to economists, who consider the CPI the main U.S. inflation gauge.

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