By and and  on June 12, 2012

With its purchase Tuesday of the fragrance licenses of Justin Bieber and Nicki Minaj from Give Back Brands LLC, Elizabeth Arden Inc. is giving Coty Inc. a run for its money.

The news follows Arden's May 31 announcement that it had acquired the global fragrance licenses of Ed Hardy, True Religion and BCBG Max Azria from New Wave Fragrances LLC.

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