Opportunities for retail expansion in sub-Saharan Africa are just opening up, but U.S. retailers might already be losing out to more ambitious competitors in other markets in the race to expand into the world’s fastest-growing region.
That’s among the messages contained in consulting firm A.T. Kearney’s first African Retail Development Index, a subset of the company’s annual Global Retail Development Index that reveals strong economic expansion, rapid urbanization and small but growing opportunities for fashion retailers in the region.
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