By  on October 10, 2007

Kellwood Co. has named Hope Brick to the post of chief merchandising officer of its new Lifestyle Alliance division.

Most recently vice president of apparel, accessories and footwear design at Wal-Mart Stores Inc., Brick will head merchandising for the $2 billion Kellwood's moderate division, which includes Sag Harbor, Koret and Briggs New York.

Faced with continued losses, last month Kellwood divided its portfolio into moderate (Lifestyle Alliance), better and above (Designer Alliance) and junior and contemporary (Modern Alliance) groupings — streamlining from seven to three operating divisions within women's sportswear, and from 12 to eight company-wide.

Sun Capital Securities Group LLC has made an unsolicited bid for the company.

"Kellwood is in the midst of an innovative transformation with its women's business, and I'm pleased to take on this new challenge and be a part of the change process," Brick said in a statement.

Brick held executive merchandising leadership roles with three operating arms of the May Department Stores Co., including Robinsons May, May Department Stores International and Foley's. She began her career as a buyer with Macy's, where she ascended to fashion director.

Based in New York, she reports to Patrick J. Burns, group president of the Lifestyle Alliance.

"Hope's comprehensive background in fashion trend direction and merchandising in the retail arena is a welcomed addition to our alliance," Burns said in a statement. "She is an accomplished merchant with extensive knowledge of the mainstream market and will certainly enhance our ability to better serve and partner with our retailers."

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