By  on May 18, 2007

Six months after acquiring Hollywould, Kellwood Co. has brought in Laura N. Vazquez as president, a new post for the division.

Most recently managing director of Adrienne Vittadini, where she led the brand's relaunch, Vazquez served as executive vice president of Perry Ellis women's sportswear from 1999 to 2001, when the brand was licensed to Kellwood. She began her career at Ann Taylor, and over a 12-year period, ascended from store management trainee to divisional vice president.

"We were searching for an executive with the appropriate blend of merchandising competence and business acumen, and a strong branding focus," said Robert C. Skinner Jr., Kellwood chairman, president and chief executive officer, in a statement. "Her experience with several key apparel brands will provide the leadership needed to support the expansion of Hollywould in becoming a global lifestyle brand."

Based in New York, Vazquez will work with Hollywould founder Holly Dunlap, and she will report to Skinner.

"With Laura on board and Kellwood's support, I will be able to focus exclusively on design, the creative aspects of Hollywould, and my vision for the brand," Dunlap said in a statement.

Founded in 1999 as a luxury footwear collection, the brand now includes apparel and other accessories positioned at accessible designer price points. Hollywould is carried at Bergdorf Goodman, Neiman Marcus, Nordstrom, specialty stores and its own boutiques in Palm Beach and in Manhattan's NoLIta neighborhood.

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