NEW YORK — Kenneth Cole Productions Inc. has hired Kristen Dykstra, senior vice president of global marketing and public relations at BCBG Max Azria Group, as senior vice president and chief marketing officer.
She replaces Kyle Andrews, who joined Kate Spade in May.
Dykstra spent more than a decade at BCBG, during which time it grew from a $250 million business into a $1.4 billion group with 20 brands and more than 1,200 retail stores, for which Dykstra was responsible for leading global marketing, merchandising and p.r. efforts.
When she starts Aug. 25, Dykstra will report to chief executive officer Jill Granoff on corporate- and brand-related matters and to Kenneth Cole on creative matters.
Peter Kim's Los Angeles-based premium denim line has always had its finger on the pulse of youth. This season, novelty is back in a way reminiscent of early Aughts, with studs, lace-ups, racing waxed denim and more. For more highlights if some of the key brands at the Vegas trade shows, go to WWD.com. #wwdfashion (📷: Patrick Gray; Styled by @thealexbadia; Story by @karihamanaka and @marcy_wwd)
"I was driving back on Saturday afternoon from the beach, and I just saw this sign saying 'Skydiving for $95.' And I was like, I can't not sky dive for $95," says Tom Bateman about a moment in Hawaii while shooting "Snatched." #wwdeye (📷: @vsteves; Interview by @ktauer; Styled by @thealexbadia)